June-Sept 2023
Modern Refinement of the French Press
In collaboration with Harbinger Design.
Meet Rosie
Fitness Fanatic, Traveler & Coffee Aficionado
My mom doesn’t start her adventures until she has had a cup of home brewed coffee. How might we give this classy lady the fresh made coffee experience when she’s not at home?
"The only way for me to be 100% sure that I can get my morning coffee is by bringing instant coffee with me--it's not the best but it does the job. Either that or go through the hassle of finding a place to buy it. In the end, I must have my coffee!"
-Rosie, 55
Why Brew fresh?
Travelers with High Standards
The problems they encounter:
Where current market solutions for manual brewing falls short:
Creating Coffee Without Compromise
Manual control with modern precision.
A natural grasp without a handle.
Form Exploration
Grip and pour validation
V0 Test Render
V1 Exploded view for DFM
Press and Texture Consistency
Elevated Design for the Discerning Brewer
A statement for sophistication.
VSS keeps coffee hot.
Umbrella plunger and double filter ensures smooth coffee texture.
Built for the Journey
Designed for the home-brewed experience, anywhere
