Sept-Dec 2024
Living Room Recliner
Developing a product line from a crafted brand identity.
Team project

Eterna brand team: Dylan Fryer (lamp), Awal Usmane (couch), Adrian Martinez (table), Wilhelm Lehmann (shelving unit)


Design principles and branding elements.









Packing design for low-impact shipping.



Rounding out Routines with Maru, the Recliner





Modular design allows for customization, repair, and upgrade over time.


